Company Profile of Rahimafrooz Bangladesh Ltd”

† [pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Foundation Rahimafrooz Bangladesh Limited was built up in 1950A. D. as an exchanging organization. Late A. C. Abdur Rahim was the owner in this time. From 1954 it was built up as a constrained organization. In the new condition he needed to begin once more. He had minimal capital. His principle resources were fearlessness and a solid confidence in the Almighty, which brought him through all the troubles with an exceptional triumph. He at long last settled a little exclusive exchanging organization named Rahimafrooz Co, in Chittagong in 1950 which was later joined on fifteenth April 1954, which is presently Rahimafrooz (Bangladesh) Ltd. Rahimafrooz extended quickly into different exchanging things. Inside 5 years, Mr. Rahim had the option to go into a joint endeavor with Lucas (UK) to set up a cutting edge car battery manufacturing plant. He procured the chief organization Lucas Service Ltd in 1980 which is presently known as Rahimafrooz Batteries Ltd. Aside from business, he connected with himself in big-hearted exercises. Every single through howdy life he was regarded for his qualities and caring demeanor. Following a couple of years he left that activity and wandered into a little organization business. During mid 1940s, he got dynamic in business exchanging of scant things and increased important experience. In 1947, he chose to move to Chittagong to live in a domain of strict opportunity. pic] Rahimafrooz Bangladesh Limited was begun in business concurrence with world well known England battery organization Lucas from 1959. Later on, they built up a ultramodern battery creation production line in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas† Brand name. At that point from 1980 it go t permit from the England Lucas Company teaming up mechanical and data support. He died on the fourteenth March 1982 in London abandoning his fantasy, Rahimafrooz. At present Rahimafrooz has been delivering and advertising different sorts of batteries like car battery, stockpiling battery and so on. Rahimafrooz Bangladesh Ltd. lso has been showcasing world well known tire â€Å"Dunlop†. Presently Rahimafrooz Bangladesh Ltd. is associated with different sorts of creation appropriation and organization transport business. 02. Vision â€Å"To be pioneer in each market fragment by being the most favored flexibly wellspring of value items and administrations with high level of client enchant. † 03. Statement of purpose 1. †¢ Increase volume esteem share 2. †¢ Reduce per unit dispersion cost 3. †¢ Increase item portfolio 4. †¢ Strength appropriation organize 5. †¢ Ensure quality individuals with significant level responsibility 6. †¢ Benchmark c lient administrations. 04. Achievements |1954 |Incorporated by Mr. A. C. Abdur Rahimâ | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tire | |1980 |Acquisition of Bangladesh tasks of Lucas UK | |1985 |First maker of mechanical battery | |1985 |Pioneering Solar Power in a joint effort with BP | |1992 |First ever battery fares to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and propelled Excel Retreads. |1997 |Attained ISO 9002 confirmation for RBL tasks | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year† | |2001 |Attained ISO 14001:1996 for RBL activities | |2001 |Launched â€Å"Agora† †the first since forever retail chain | |2002 |Launched Rahimafrooz Energy Service advancing dispersed force | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy† | |2004 |Metro net Bangladesh, a fiber optic based advanced arrangement supplier for data â communication, launchedâ in joint | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group praised its 50th commemoration on April 15, with a recharged, upgraded pledge to being fruitful | |while maintaining its basic beliefs | |2006 |Received the â€Å"Ashden Award† for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators  limited | |2009 |Rahimafrooz launched multi brand consumer electronics outlet UREKA | |2009â |Rahimafrooz propelled incredibly famous shopper hardware brand Daewoo | |2010 |Rahimafrooz Inaugurates its greatest and most present day stockroom at Hemayatpur, Savar. | 05. Item Service Products: Rahimafrooz mostly manages gadgets items like (TV, FRIEDGE, IPS, BATTERY, Tire, LUBRICANTS and so forth). The brands that Rahimafrooz dispatch are given below†¦ [pic] Service: Rahimafrooz Bangladesh Ltd administration focus is arranged in 13 Mahakhali business regions in Dhaka. Here the result of Rahimafrooz is sold and adjusting moreover. Here the administration is done in present day modernized framework. The protests are likewise settled and handle from here. [pic] 06. Association outline [pic] 07. Grants Achievements [pic]â â [pic]â â â [pic] Asia’s Best Brandâ â â â â â â Asia’s Best Employer     C FE, CSR            CMO Award 2010â â â â  CMO Award 2010           Award 2008 [pic]â â â â [pic]â â â â â [pic] Brand Leadership         Ashden Awardâ â â â â â National Export Trophy  â â â Award 2008â â â â â â â â â â â â Award 2006â â â â â â â â â  â Award 2001-2002 08. Conveyance Network The maker and distributer must conclude how to circulate their items. Working through the entire merchants, sellers or specialists by and large is most effortless method of entering in the market. Entire venders and vendors consider about expense and traffic stream, commission before keeping an item in the store. Area is less a worry for items or administrations that clients are eager to make a special effort to discover. 08. 1: Dealers They are the approved merchant who manages the particular brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, claim to fame shops, retail establishments, inventory retailers, arranged strip malls The Mass Marketers: Supermarkets and rebate houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is worried about the exercises of those people or foundations who offer to retailers and different vendors, or to mechanical, institutional, and business clients. Be that as it may, who don't sell in noteworthy adds up to extreme purchasers. Yet, in the tire advertise, the distributer fills the need of the retailer simultaneously. Capacities from the maker point of view: give some portion of selling Four methodologies can be delivered through the tows framework. SO system speaks to inward solidarity to exploit with the outer condition. WO technique speaks to the inward shortcoming and to conquer that shortcoming by the outer chance. ST methodology speaks to the quality of the organization and to over come that the danger by the quality. WT systems are protective strategies aimed at diminishing interior shortcoming and dodging outer dangers. 09. Publicizing Promotion [pic] Rahimafrooz Company restricted cautiously incorporates and arranges its numerous correspondences channels to convey a reasonable, reliable, and persuading message about the association and its items. [pic]Rahimafrooz is utilizing a wide range of limited time manage the cost of including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is utilizing gigantic special bear the cost of in print media. This is the greatest limited time manage the cost of ofâ the organization. They are giving promotion on the news paper, they are likewise distributing there own pamphlet administration through by them. [pic] Advancement, in its broadest sense, gives additional motivating forces to any gathering that is a significant factor in the showcasing of a brand. It is frequently coordinated to the purchaser or to the exchange or other powerful gathering. It is utilized to empower deals or buy an item. (Head of promoting eighth version Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy underscores advancements concentrated on the following go-between. Exchange deals advancement strategies invigorate wholesalers and retailers to convey items and to advertise them forcefully. Makers use deals advancement strategies to urge affiliates to convey their items and to advance them all the more successfully. 09. 2: TYPES OF SALES PROMOTIONS Tests (offer purchaser for trail), Coupon (testament that gives purchaser investment funds), Cash discount (Refund cash who send a proof of procurement), Price pack (Reduce cost set apart by maker), Patronage reward (prize for ordinary use), Discounts (direct decrease of value), Allowance (cash offered to the merchant to highlight the makes item) (Principal of advertising eighth release Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS Offer free or at least expense as a little something extra. Use to pull in contenders clients, various sizes of set up items. Study distinguished from the net that Burger King with the Lion King film was offered hardly any years back in USA. 10. SWOT Analysis The SWOT investigation is a significant advance in your situational examination. Surveying your firm’s qualities, shortcomings, advertise openings, and dangers through a SWOT investigation is an exceptionally basic procedure that can offer amazing understanding into the potential and basic issues influencing an endeavor. 10. 1: Strength o High organization notoriety. o Enable to give significantly more consumer loyalty than contenders. o Higher item quality. o Provide higher help quality. o Distribution adequacy is superior to the others.